Employment Information
Description
There’s no better time to be a Citizen! We are growing and looking to add to our Marketing Optimization team.
We are seeking a strategic and motivated marketing analytics consultant to drive customer engagement and deepen relationships in partnership with our Checking and Deposits Customer Growth Marketing team. This role is crucial in nurturing our existing customer base by analyzing strategies and campaigns focused on increasing customer lifetime value.
As a Marketing Analytics Single Point of Contact (SPOC), you will support Marketing Growth Strategists and Marketing leadership with data, analytics, insights, and recommendations that enhance the Checking and Deposits post-account opening experience. You will work closely with the Customer Acquisition team to align strategies and leverage data and analytics to optimize personalized content and messaging. You will collaborate across the Marketing Optimization team and with Marketing to provide empirically sound test designs, statistically sound analyses, and measurement that unlock growth opportunities against customer primacy, balance growth and lifetime net present value (NPV).
Primary responsibilities include:
- Partner with marketing stakeholders to understand key objectives and business requirements.
- Assess and compile available data for analysis, extracting relevant insights and implementable solutions for our marketing partners.
- Leverage customer and prospect data sets to determine experimental test design and facilitate sizing, measurement, analysis, and reporting.
- Proactively identify opportunities to improve marketing’s efficiency and provide actionable insights and recommendations.
- Become an expert across marketing channels, customer segments and key markets tracked by Citizens’ Enterprise Marketing team to contextualize business activities and priorities.
- Document and communicate technical/analytic results, insights, and recommendations to both technical and non-technical audiences.
- Collaborate with data scientists and analysts on our team to brainstorm solutions, understand data availability and tools, provide project updates, and share ideas. Our preference would be to have a chosen candidate with onsite capabilities in the greater Boston MA or Columbus OH areas, however we are open to remote employment within the United States for the ideal candidate.
Required Skills/Experience:
- 5+ years of experience in quantitative analytics including marketing analytics, financial modeling, applied statistics, or equivalent.
- 5+ years of experience in Python, R and/or related programming languages.
- 3+ years of SQL experience.
- Experience or exposure to data and analytics in Banking and/or Financial Services industry.
- Strong written and verbal communication skills required with an ability to successfully communicate analytic results, insights, and resulting business implications to non-technical business partners.
- Strong sense of ownership, relentless curiosity and self-driven approach to problem solving.
- Demonstrated ability to play a leadership role in complex analytical projects.
- Ability to work in a team environment and collaborate with colleagues who have a background in statistics, database development/maintenance, and technology.
- Experience in complex experimental designs, marketing mix models and attribution models preferred.
- Experience working on Agile teams preferred.
- Education, Certifications and/or Other Professional Credentials:
Bachelor’s Degree in Statistics, economics, computer science, engineering or similar quantitative field required; Master’s Degree preferred.
Hours and Work Schedule:
Hours per Week: 40 Work Schedule: Monday – Friday Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.
Equal Employment and Opportunity Employer/Disabled/Veteran
Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.
Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.
Equal Employment Opportunity
At Citizens we value diversity, equity and inclusion, and treat everyone with respect and professionalism. Employment decisions are based solely on experience, performance, and ability. Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.
Equal Employment and Opportunity Employer
Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.
Background Check Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.
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