Data science jobs in Advertising Services industry

Data Science in Advertising Services

Advertising agencies and ad-tech companies rely on data science for audience segmentation, campaign attribution, programmatic bidding optimisation, creative performance prediction, and customer journey analytics.

Common roles

Marketing data scientists, attribution modellers, programmatic ML engineers, audience intelligence analysts, and data engineers building marketing data platforms are active roles in advertising services.

Key skills

Python, SQL, multi-touch attribution models, media mix modelling (MMM), A/B testing, graph-based audience expansion, and experience with ad platforms (Google Ads, Meta, The Trade Desk) are core skills.