Employment Information
Company Description
Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives.
Job Description
The ideal candidate will work closely with our client’s analytics, marketing, content, and consumer research teams. They are solution oriented and has both breadth and depth of coverage across most digital channels. The VP, Analytics candidate has excellent communication skills and can lead a talented team of analytic associates in the execution and delivery of our products and services.
Data Strategy
- Understands how to approach complex problems by outlining several ways to approach the challenges, is able to structure the approach from a cost / benefit perspective and confidently guide a team through execution
- Considered a “thought leader” within the Data team and broader region for strategic insight and ability to apply insights to multiple client situations (core client work, BD, etc.)
- Considered an SME in multiple areas and can train other team members in these areas
- Independently able to drive internal and external stakeholder alignment to drive strategy and meet specific business objectives
Communication Skills
- Effectively able to assess and resolve issues, and identify and react to client and internal needs, opportunities, and issues
- Commands client audiences and turns presentations into a constructive dialogue that facilitates discussions on improvements / new approaches with a focus on additional opportunities or BD
- Tailors presentations to the audience
- Effectively leads work sessions and meetings even with less structured agendas
- Helps others take on leadership positions
- Oversees others in organizing and preparing a well- written documents
- Uses clear, concise writing to connect key insights together and communicate an effective story that illustrates key learnings
- Is flexible in showing depth or breadth of expertise depending on the audience
- Owns template creation for best-in-class delivery of analytical outputs
Client Engagement
- Is a visible presence to senior external clients and is a trusted advisor to mid- level client management
- Can frame the key issues facing the client and develops recommended approaches
- Actively reaches out to develop new business partnerships
- Able to lead the development of large client strategic agenda
- Tracks and demonstrates value generated by the data team
- Focuses on increasing share and profitability of a client’s business
- Proactively engages senior client team to inform them of industry and client- specific strategic issues
- Is sought out by all clients as expert on industry and client- specific strategic issues
- Understands key levers that can be used to improve client business
Tools & Techniques
- Recommends and understands various applicable data tools, martech / adtech platforms, and cloud solutions to address and identify both internal and external strategic needs
- Understands needs and applications of advanced analytical methods and works with Data Science / Engineering / Instrumentation SMEs to ensure projects are planned and executed correctly
- Identifies and evaluates potential vendors and socializes vendors within our capability
Analytics
- Planning and Implementation
- Understands the potential investments needed or organizational relationships that need to be prioritized to deliver against a data maturity model
- Able to get necessary buy-in from stakeholders to effectively measure cross-channel performance
- Able to lead requirement gathering workshops with clients and other disciplines
- Insight Generation
- Able to provide holistic recommendations to clients based on experience to ensure that maturity recommendations are comprehensive and future-focused
- Show the ability to develop models proving business value of analytical findings
- Maintains high analytical expectations across the team
Qualifications
- 10-12 years of CRM data and analytics experience
- Successfully led large scale and complex marketing analytics engagements
- Mastery of the digital analytics space and has innovated to develop new opportunities
- Experience working with quantitative and qualitative research data, including social listening
- Has demonstrated thought leadership within their organization by becoming a subject matter expert within an analytics environment
- Has exhibited strong communication skills and has the ability to explain complex concepts to diverse audiences
- Ability to translate findings/results into clear, actionable and executable insights
- Exceptional communication and presentation skills; strong business development skills a plus
Additional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
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