Marshmallow logo


We have always been a purpose-driven company.

We started Marshmallow when we found out how unfair insurance prices are for people who move to the UK. Purely because the industry hasn’t given this huge cohort of people a second’s thought, and isn’t set up to price them properly. So far, we’ve helped 100,000s of people get a fairer deal on their car insurance. We’ve done this by building our own technology, developing pricing and fraud models that let us cater to their unique experiences, and investing time in getting to know them.

So what’s next?

We know there are millions of marginalised customers out there. And we know that they face unique problems that most companies aren’t even aware of. We believe that our future is helping these people by learning about their experiences, and building our company around their needs. Solving important problems for the people who need it most.