Senior Manager, Data Science - Marketing Effectiveness

What you'll do...

Walmart Connect is key to Walmart’s growth strategy. Walmart has built a ~$3 billion dollar closed loop, in-house advertising business that is a robust, true omnichannel, media services division with WMC. We partner closely with brands on strategies and solutions that harness Walmart’s unparalleled omnichannel influence. We deliver relevant retail ads and experiences that connect our customers with the brands and products they love. And we use Walmart’s proprietary online and in-store data, encompassing 95% of American households, to measure campaign-correlated sales on our site and in our stores.

Walmart Connect is seeking an experienced data science leader to enable deep insights and capabilities to our clients through advanced analytics and machine learning techniques (e.g. predictive modeling, optimization, segmentation)

Location: Hoboken, NJ or San Bruno, CA or Los Angeles, CA

Hybrid in office environment

What you will be doing:

Manage and perform hands-on modeling and complex analyses using Python, SQL and/or R Build and enhance marketing and media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations Marketing leadership and CMO Present media insights and recommendations to different levels of senior clients Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems Partner with cross-functional team to streamline data science solutions Integrate disparate data sources and leverage state-of-the-art analytics best practices in order to deliver integrated actionable insights to partners and senior leadership around digital marketing optimization Participate in goal setting, performance review, and performance management for team members. Participate in hiring and capacity management tasks. Continuously engage with senior leadership and stakeholders to ensure alignment and manage interdependencies.

Qualifications:

• Experienced in building market mix and multi-touch attribution models
• Proficient coding skills (SQL/Python/R) and database knowledge
• Experience with A/B and Multivariate test design and implementation
• Experience with advertising, measurement, and/or digital marketing analytics
• Experience with advertising technology platforms Ad servers, DSPs, DMPs, etc
• 8+ years post academic professional experience
• Bachelor's Degree: Statistics, Economics, Operations Research, or related fieldment, marketing strategy & analytics

Preferred Qualifications

• Strong communication skills to ‘tell a story’ that provides insight into the business
• Extensive experience with predictive modeling algorithms
• Strong project management skills, including managing technical resources and multiple priorities & milestones.
• You have a passion for working in a fast-paced agile environment.
• A collaborative mindset and sense of curiosity
• Advanced programming skills with experience of creating Python modules

Master degree in Statistics, Economics, Operations Research, or related field At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .

Additional compensation includes annual or quarterly performance incentives. Additional compensation for certain positions may also include:

• Regional Pay Zone (RPZ) (based on location)
• Stock equity incentives

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelors degree in Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 5 years' experience in an analytics related field. Option 2: Masters degree in Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 3 years' experience in an analytics related field. Option 3: 7 years' experience in an analytics or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Data science, machine learning, optimization models, PhD in Machine Learning, Computer Science, Information Technology, Operations Research, Statistics, Applied Mathematics, Econometrics, Successful completion of one or more assessments in Python, Spark, Scala, or R, Supervisory experience, Using open source frameworks (for example, scikit learn, tensorflow, torch)

Primary Location... 221 RIVER ST, HOBOKEN, NJ 07030, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.