Data Scientist II - Brand Marketing

About the Role

We're seeking a Data Scientist to join our Brand Science team and provide strategic insights, measurement, and optimization for a large brand marketing budget. In the role, you'll be part of and collaborate with a cross-functional team consisting of marketing, research, media and design.

You possess a passion for improving techniques, analytical insights, tracking, and technology used by marketing to achieve our aggressive goals. You will help address the complex challenges of advanced experiment design, budget allocation, marketing effectiveness, user behavior, and channel efficiency using innovative causal inference methods.

As a member of the marketing data science team, you will not only be able to perform complex analyses exploring our large and rich dataset but also craft marketing and measurement strategy. You'll play a big role in finding opportunities to help the marketing function scale as we develop the global Uber brand.

What You Will Do

• Design measurement and optimization for a large brand marketing budget, bringing data into the decision-making process
• Work closely with our media, research and marketing teams to develop actionable customer insights and recommendations to guide high level marketing strategy and advise improvements through the course of the campaign lifecycle
• Leverage rich internal databases to mine patterns on winning marketing tactics and understand customer behavior to advise marketing briefs
• Collaborate closely with Applied Scientists to understand the ins and outs of various causal inference models and use them for advanced campaign measurement and optimization
• Present insights and takeaways back to executive leadership, demonstrating visualizations and storytelling to improve their impact and implementation

Basic Qualifications

• 3+ years of proven experience with SQL, Python or R, and data visualization
• Proven understanding of and experience with experimental design, causal inference, and econometrics techniques to measure the incrementality of marketing campaigns
• Ability to translate data science findings into business and marketing strategy
• Excellent interpersonal skills to understand customer needs, set expectations around feasibility, translate business challenges into research questions, and present findings to non-technical audiences
• Intellectual curiosity and a proven track record to provide thought partnerships to executive customers

Prefered Requirements

• Detailed understanding of capabilities offered by publishers, including ad products, brand lift and measurement solutions
• 3+ years of paid media experience (ie. Programmatic, Facebook, Paid Search, Youtube, Audio, etc)
• AdTech experience
• Someone who will to contribute new insights and articulate them to a variety of business partners and not just complete existing ones

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

Offices continue to be central to collaboration and Uber’s cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are encouraged to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.

• Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, we'd love to hear from you! Please reach out to: accommodations@uber.com. For New York, NY-based roles: The base salary range for this role is USD$140,000 per year - USD$156,000 per year.

You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.

Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.

Offices continue to be central to collaboration and Uber’s cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.