LV= General Insurance

We’re proud to be one of the UK's largest personal lines insurers, with over 4.5 million customers and 4,000 employees. Throughout our 180 year history we have put our people and our customers at the heart of everything we do, because what matters most to you, matters to us too.

In 2017 we became the LV= General Insurance Group (LVGIG) and announced a Strategic Partnership with Allianz Holdings PLC which completed in December 2019. Allianz are now our sole shareholder and we have separated from the LV= Life and Pensions business. Allianz is proud to be the Worldwide Insurance Partner of the Olympic and Paralympic Movements from 2021-2028.

Our goal of growing customer value is underpinned by our vision to be Britain’s best loved. Offering a huge range of general insurance products, from pets to home, car to travel, we serve direct to consumers, as well as through advisers and brokers, and through strategic partnerships with a wide range of organisations. We also own a number of other financial brands including Britannia Rescue, Highway Insurance, and Frizzell.